Published Sep 30, 2026
Ready or not, official Ugg season is officially upon us, signaling that crisp autumn temperatures are finally taking over. As the weather cools and weekend beach trips fade into memory, those familiar hot girl walks now inevitably involve stepping on at least one perfectly crunchy leaf scattered across the pavement. Fashion enthusiasts everywhere are officially trading in their statement flip-flops, chunky summer sandals, and experimental naked shoes for cozier, weather-appropriate options. And they certainly are not alone in making the seasonal transition.
For its Fall 2026 "Born To Feel" campaign, the beloved footwear and apparel brand has enlisted a powerhouse trio of modern cultural icons. Model, writer, mother, and general multi-hyphenate Emily Ratajkowski anchors the new advertisements, starring alongside fellow style authorities Adwoa Aboah and musician PinkPantheress. Together, the group delivers a visual narrative that immediately captures the crisp, anticipatory spirit of the fall season.
Shot outdoors against the bustling backdrop of New York City sidewalks, the campaign feels less like a traditional high-fashion studio shoot and more like a candid snapshot of everyday life. The imagery serves as a timely reminder that the arrival of autumn and cooler weather does not mean fashion lovers have to immediately retreat into hibernation. Instead, the campaign deftly bridges the gap between seasons by pairing heavyweight outerwear—such as luxurious faux fur coats and plush vests—with lighter transitional pieces, proving that bits of spring and summer can easily be carried forward through skirts and dresses styled for lower temperatures.
Like countless individuals navigating the seasonal shift, Ratajkowski is more than prepared to embrace total comfort as the months grow colder. When discussing her personal wardrobe staples for the cooler half of the year, she admits a deep loyalty to one of the brand’s most iconic silhouettes. She notes that she basically lives in her Tasman slippers, relying on them for effortless day-to-day comfort.
Ratajkowski’s approach to personal style is deeply rooted in timeless references and an intuitive understanding of fashion. Drawing significant inspiration from legendary style figures like Jane Birkin and Carolyn Bessette-Kennedy, she has long championed the lesson of ignoring fleeting micro-trends in favor of dressing completely instinctual. This philosophy translates into an aesthetic defined by effortless sophistication with an inherently feminine undertone. When defining her visual preferences, she emphasizes that she is naturally drawn to women who do not look like they tried too hard, favoring a relaxed, lived-in elegance over rigid perfection.
Beyond her ongoing fashion collaborations and literary pursuits, Ratajkowski is looking ahead to the upcoming winter months and beyond with a clear focus on balance, grounding herself in nature, and carving out work-free, carefree days. When asked to paint a picture of her ultimate day off, she describes a scenario centered entirely around simplicity and connection. Her ideal schedule features a slow, unhurried morning spent with her son, exceptional food, plenty of time outdoors, a refreshing swim, and a relaxed dinner shared with the people she loves most, all capped off by the luxury of having absolutely no plans scheduled for the following day.
