After 23 grueling seasons in the National Football League, seven-time Super Bowl champion Tom Brady understands the heavy toll that physical wear and tear can take on the human body. Yet, as the legendary quarterback is quick to point out, muscle soreness, chronic tension, and daily stress are challenges that affect everyday individuals just as much as they plague professional athletes. To help bridge the gap between elite athletic recovery and daily wellness, Brady has teamed up with body intelligence company Aescape to launch an innovative new massage protocol.
The newly introduced program is performed entirely by the brand’s fully automated robotic massage system, translating the core principles of Brady’s personal bodywork and recovery routine into an accessible, tech-driven format. As an investor and strategic partner in Aescape, Brady has spent the last year working closely with the company’s development team to refine every aspect of the experience, ensuring that it delivers the precise pressure, speed, and targeted relief that kept him playing at the highest level for over two decades.
"We created something that’s totally unique," Brady said in an interview with Robb Report. "The world’s never seen it, and I’m so excited that we can finally bring what I learned in terms of my ability to, you know, live my dream and my career for as long as possible through a lot of recovery techniques."
The deep-tissue session lasts for 30 minutes and draws directly from the years Brady spent working alongside his longtime body coach, Alex Guerrero, to shape his recovery regimen during his legendary NFL career and beyond. Developed in collaboration with a specialized team of licensed therapists and trainers, the protocol focuses on releasing persistent tension, muscle stiffness, and the various physical quirks that accumulate in the body over time.
By targeting these common issues, the treatment aims to help the body move with greater ease, accelerate overall recovery times, and enhance muscle pliability while leaving the user feeling refreshed. The automated massage begins at the ankles, systematically working its way upward through the calves, hamstrings, glutes, and back. Users can expect a firm, deep-tissue pressure right from the start—though the intensity settings can be fully adjusted to personal preferences—with specialized strokes carefully focused on muscle attachment points to maximize effectiveness.
According to Brady, mastering the fundamental elements of the routine was crucial to its success. Achieving the correct duration, applying the exact amount of pressure, and executing precise therapeutic strokes are all imperative to the recovery process. Above all, Brady emphasizes that consistency remains the most vital feature of the entire program. No matter where a user happens to be in the world, they can step up to an Aescape system and expect the exact same precise treatment without fail, a reliability that forms the cornerstone of effective physical recovery.
Perfecting the new protocol required a meticulous, year-long collaborative effort between Brady and the Aescape development team. Frank Britt, CEO of Aescape, noted in an email statement that Brady’s hands-on involvement ensured the program met the highest possible standards.
"He wanted the Brady Protocol to be right, so he worked through every detail with our team, the pressure, the speed, where each stroke lands, until it was," Britt said. "That dedication is what gives it real value. It’s also a clear picture of where we’re headed: recovery as an intelligent, consistent practice that every body can build into everyday life."
This rigorous development process ultimately involved undergoing 17 distinct rounds of testing before the program was deemed ready for the public. These intensive working sessions were designed to fine-tune the overall protocol, intensity levels, and stroke sequences, establishing a rhythm and order that devotes an optimal amount of attention to each specific muscle group across the body.
Replicating the nuanced feel of human hands through advanced robotics was no small feat, but Brady believes the technology has successfully bridged the gap between mechanical precision and therapeutic relief.
"It’s a lot of work to try to replicate the human touch, and humans are amazing at what they can do," Brady said. "लेकिन at the same time, it’s amazing what you can do with the robots as well. And trying to mimic [humans] to as close a degree as possible right now, I think we nailed it."
Beneath the physical hardware lies a sophisticated blend of real-time body mapping, physical artificial intelligence, and advanced robotics. Aescape designed the technology to tailor each individual session to the unique physical characteristics of the person on the table. Over time, the intelligent system learns the user’s specific anatomical proportions and personal preferences, intelligently building upon the progress and data gathered during previous sessions to deliver an increasingly customized experience.
For Brady, the rollout of this automated protocol represents the natural evolution of his own extensive wellness journey, as well as a concerted effort to make elite recovery techniques available to a much broader audience. His perspective on health and physical maintenance has undergone a profound transformation over the years, shifting away from a reactive mindset toward a proactive, preventative approach.
"It’s for the masses. It’s for everybody. I mean, I think that’s the point," Brady explained. "I got into health and wellness 15 years ago . . . and what I was thinking about back then was the very typical way of health and wellness and medicine for a long time, which was: ‘Let’s just do whatever I want and then whenever I get sick I’ll figure it out.’"
That reactive philosophy eventually gave way to a completely different outlook as he sought longevity on the football field.
"I started to take the approach like as a player: ‘Well, I don’t ever want to get hurt, so what do I need to do in order to not get hurt? And then when I do get hurt, how can I minimize the downtime as best as possible?’"
By answering those critical questions through his continuous work with Guerrero, Brady realized that this proactive mindset was precisely how he wanted to live his life—and that anyone striving for a healthier lifestyle could benefit from adopting the same philosophy.
Individuals looking to incorporate this advanced recovery method into their own wellness routines can access the new program starting today. The Brady Protocol is now available at participating Aescape locations, as well as through the company’s extensive network of hospitality and fitness partners, which includes prominent brands such as Four Seasons, Equinox, and Marriott. Individual sessions are priced starting at $39, a cost that Brady views as an exceptional value for the long-term physical benefits it provides.
"If you make that commitment, you’ll realize that this investment of your time, of your energy, of your money, is exactly what you want because this is going to keep you from feeling old, from feeling tired, from feeling restless," Brady said. "This is going to be the best recovery tool on the planet. I have no doubt about it."
