After enduring the intense physical toll of a historic 23-season career in the National Football League, seven-time Super Bowl champion Tom Brady knows a thing or two about muscle wear, joint stress, and the critical importance of bodily recovery. While those specific strains are often associated with professional athletes, the reality is that daily physical stress, soreness, and stiffness affect people from all walks of life, far beyond the gridiron. To bridge the gap between elite athletic conditioning and everyday wellness, Brady has partnered with body intelligence company Aescape. Together, they have developed an innovative new massage protocol powered entirely by the brand’s fully automated robotic system, meticulously modeled after Brady’s personal bodywork and recovery routine.
The collaboration represents a significant milestone for both the former quarterback and the tech company. As an investor and strategic partner in Aescape, Brady has spent considerable time ensuring that the automated system delivers a truly authentic restorative experience.
“We created something that’s totally unique,” Brady shared in an exclusive interview with Robb Report. “The world’s never seen it, and I’m so excited that we can finally bring what I learned in terms of my ability to, you know, live my dream and my career for as long as possible through a lot of recovery techniques.”
The resulting deep-tissue massage session spans 30 minutes and draws directly from the methods Brady relied on throughout his career. Much of the protocol is inspired by his years working alongside his longtime body coach, Alex Guerrero, whose guidance shaped Brady’s approach to longevity in the NFL and beyond. Alongside Guerrero’s foundational philosophies, Aescape collaborated with a team of licensed therapists and trainers to build a program centered on releasing tension, alleviating stiffness, and targeting the minor physical quirks that accumulate in human muscles over time.
By addressing these common issues, the treatment aims to help the body move with greater ease, accelerate recovery times, and enhance overall pliability while delivering an exceptionally relaxing experience. The automated sequence begins methodically at the ankles, progressively working its way upward through the calves, hamstrings, glutes, and entire back. Users can expect a firm, deep-pressure touch right from the start—though intensity levels remain fully adjustable to individual preferences—with precise strokes strategically focused on muscle attachment points, as outlined by the brand.
Achieving the precise length of treatment time, the correct amount of pressure, and the exact sequence of strokes was imperative throughout the development process, according to Brady. Above all, consistency stands out as one of the most vital features of the new program. Whether a user is booking a session in a major metropolitan hotel or preparing for a flight, the automated system delivers the exact same standardized treatment without fail every single time, providing a reliable foundation for long-term physical maintenance.
Brady and the Aescape product team dedicated an entire year to refining the program before its official launch. Frank Britt, the CEO of Aescape, emphasized the meticulous nature of this collaborative development phase in an email statement.
“He wanted the Brady Protocol to be right, so he worked through every detail with our team, the pressure, the speed, where each stroke lands, until it was,” Britt said. “That dedication is what gives it real value. It’s also a clear picture of where we’re headed: recovery as an intelligent, consistent practice that every body can build into everyday life.”
This rigorous approach required a staggering 17 rounds of testing before the protocol was deemed ready for the public. The testing phase involved extensive working sessions designed to perfect the overall protocol, intensity settings, and stroke sequence, ensuring a cadence that devotes an optimal amount of time to every target area of the human body.
Replicating the nuanced pressure and intuitive touch of a human practitioner using robotics presented a formidable engineering challenge. However, Brady believes the engineering and design teams have successfully met the high standards required for elite physical recovery.
“It’s a lot of work to try to replicate the human touch, and humans are amazing at what they can do,” Brady noted. “Bu at the same time, it’s amazing what you can do with the robots as well. And trying to mimic them to as close a degree as possible right now, I think we nailed it.”
Underneath the mechanical precision lies advanced technology. Aescape utilizes a combination of real-time body mapping, physical AI, and specialized robotics to tailor every single session to the unique anatomy of the person lying on the table. Over time, the software learns the user’s specific physical preferences, proportions, and recurring problem areas, continuously building upon the progress achieved during previous sessions.
For Brady, the debut of this protocol represents the natural evolution of his personal wellness journey and a concerted effort to make high-level physical maintenance accessible to the general public.
“It’s for the masses. It’s for everybody. I mean, I think that’s the point,” Brady explained. “I got into health and wellness 15 years ago . . . and what I was thinking about back then was the very typical way of health and wellness and medicine for a long time, which was: ‘Let’s just do whatever I want and then whenever I get sick I’ll figure it out.’”
That reactive mindset eventually underwent a profound transformation as Brady looked for ways to sustain his professional football career amid punishing hits and grueling schedules. His perspective shifted toward proactive defense and meticulous maintenance.
“I started to take the approach like as a player: ‘Well, I don’t ever want to get hurt, so what do I need to do in order to not get hurt? And then when I do get hurt, how can I minimize the downtime as best as possible?’”
By answering those critical questions through his daily regimen with Guerrero, Brady realized that this preventative philosophy is precisely how he wants to live his life—and a framework that anyone aspiring to maintain a healthy lifestyle should adopt as well.
Individuals looking to incorporate this advanced recovery method into their personal routines can access the program immediately. The Brady Protocol is officially available across a wide network of Aescape locations and partner properties, including premier hospitality and wellness destinations such as Four Seasons, Equinox, and Marriott properties. Individual sessions are priced starting at $39, a modest investment for a service that Brady believes will deliver substantial long-term dividends.
“If you make that commitment, you’ll realize that this investment of your time, of your energy, of your money, is exactly what you want because this is going to keep you from feeling old, from feeling tired, from feeling restless,” Brady concluded. “This is going to be the best recovery tool on the planet. I have no doubt about it.”
