After enduring the physical demands of playing 23 seasons in the National Football League, Tom Brady knows a thing or two about the toll wear and tear can take on the human body. Yet, the seven-time Super Bowl champion is quick to point out that chronic stress, muscle soreness, and physical fatigue are not reserved solely for professional athletes—they are a universal part of daily life for active individuals everywhere. Driven by this understanding, Brady has teamed up with body intelligence and robotics company Aescape to launch an entirely new massage protocol. Designed to mirror his own rigorous bodywork and recovery regimen, the innovative treatment is performed entirely by the brand’s fully automated massage robot.
The collaboration represents a major step forward in automated wellness, translating decades of high-level athletic maintenance into an accessible format for the general public. As an investor and strategic partner in Aescape, Brady has helped shape a routine that aims to bridge the gap between elite sports recovery and everyday self-care.
“We created something that’s totally unique,” Brady shared in an interview with Robb Report. “The world’s never seen it, and I’m so excited that we can finally bring what I learned in terms of my ability to, you know, live my dream and my career for as long as possible through a lot of recovery techniques.”
The resulting deep-tissue session lasts for 30 minutes and draws directly from the foundational techniques Brady utilized throughout his illustrious career. During his time in the NFL, Brady famously relied on his longtime body coach, Alex Guerrero, alongside an extensive team of licensed therapists and trainers, to keep his body in peak physical condition. The new robotic protocol distills those years of expert guidance into a standardized, repeatable format.
The primary objective of the session is centered around releasing tension, alleviating stiffness, and addressing the various muscular quirks that accumulate over time from sitting at desks, exercising, or navigating daily routines. By targeting these issues, the treatment aims to allow the user’s body to move with greater ease, recover at an accelerated pace, and enhance overall muscle pliability while providing an enjoyable physical experience.
The automated massage follows a carefully engineered sequence, beginning at the ankles before working its way upward through the calves, hamstrings, glutes, and back. Users can expect a firmer, deeper pressure from the very beginning of the session, though the intensity remains fully adjustable to individual preferences. According to the brand, this firmness is essential to achieving the desired deep-tissue benefits, with specific robotic strokes carefully focused on muscle attachment points where tension frequently concentrates.
Achieving the exact balance of timing, pressure, and stroke mechanics required a meticulous development process. Brady emphasizes that the right length of time, combined with precise pressure and consistent execution, is imperative to achieving successful muscular recovery. Above all, consistency is highlighted as the most critical feature of the program. No matter where a user happens to be in the world, they can step up to an Aescape machine and expect the exact same high-quality treatment without fail—a reliability that Brady considers a cornerstone of any effective long-term recovery regimen.
Brady and the Aescape product team spent an intensive year perfecting the new protocol to ensure it met the highest standards of athletic performance and comfort. Frank Britt, CEO of Aescape, noted in an email statement that Brady’s hands-on involvement was crucial to the development phase.
“He wanted the Brady Protocol to be right, so he worked through every detail with our team, the pressure, the speed, where each stroke lands, until it was,” Britt said. “That dedication is what gives it real value. It’s also a clear picture of where we’re headed: recovery as an intelligent, consistent practice that every body can build into everyday life.”
That rigorous commitment to quality meant undergoing 17 distinct rounds of testing before the program was deemed ready for the public. These working sessions involved endlessly refining the overall protocol, dialing in the intensity, and sequencing the movements to ensure that the robot devotes the exact right amount of time to each specific area of the body.
Replicating the nuanced work of human hands through advanced engineering posed a distinct challenge, but one that Brady believes the team successfully navigated. While acknowledging the irreplaceable skill of human therapists, he expressed immense confidence in the capabilities of the technology.
“It’s a lot of work to try to replicate the human touch, and humans are amazing at what they can do,” Brady said. “But at the same time, it’s amazing what you can do with the robots as well. And trying to mimic [humans] to as close a degree as possible right now, I think we nailed it.”
Beneath the physical experience lies a sophisticated combination of real-time body mapping, physical AI, and advanced robotics. The underlying technology is engineered to tailor each session specifically to the individual lying on the table. Over time, as users return for subsequent sessions, the technology learns their unique physical preferences and bodily proportions, intelligently building upon the progress achieved during previous visits.
For Brady, the introduction of this protocol represents a natural extension of his personal wellness journey, as well as a desire to make elite-level recovery tools widely accessible. His perspective on health and physical maintenance has evolved significantly over the course of his professional life.
Reflecting on his early days in professional sports, Brady noted that his initial mindset mirrored traditional approaches to health and medicine. For a long time, the prevailing cultural attitude was reactive rather than proactive—a cycle of living however one pleased and only addressing problems once an injury or illness occurred. Over time, however, that philosophy underwent a fundamental transformation.
“It’s for the masses. It’s for everybody. I mean, I think that’s the point,” Brady explained, discussing the broad applicability of the new robotic protocol. “I got into health and wellness 15 years ago . . . and what I was thinking about back then was the very typical way of health and wellness and medicine for a long time, which was: ‘Let’s just do whatever I want and then whenever I get sick I’ll figure it out.’”
That reactive stance eventually shifted into a preventive philosophy. As an athlete facing extreme physical demands week in and week out, Brady began asking himself how he could actively prevent injuries before they occurred, and how he could minimize downtime whenever minor setbacks did happen. Through his partnership with Guerrero and his broader immersion in sports science, Brady realized that this proactive mindset was the key to longevity—not just for professional football players, but for anyone seeking a healthy, active lifestyle.
Individuals looking to integrate this next step into their personal wellness regimen will find the technology readily accessible. The Brady Protocol is available starting today at Aescape locations, as well as through the company’s extensive network of partners, which includes prominent hospitality and fitness brands such as Four Seasons, Equinox, and Marriott. Sessions are priced starting at $39, a cost that Brady considers remarkably modest given the long-term physical dividends.
“If you make that commitment, you’ll realize that this investment of your time, of your energy, of your money, is exactly what you want because this is going to keep you from feeling old, from feeling tired, from feeling restless,” Brady concluded. “This is going to be the best recovery tool on the planet. I have no doubt about it.”
