For millions of dedicated followers across social media platforms, lifestyle and beauty influencer Alix Earle is celebrated for her down-to-earth authenticity and unwavering transparency. From sharing raw details about her personal skincare journey and past struggles with acne—which ultimately inspired the creation of her own skincare brand, Reale Actives—to offering unscripted glimpses into her life through her reality show, Earle Meets World, Earle has built a massive community by keeping things real.
Now, as Amazon Prime’s Big Deal Days arrives for a two-day shopping event on October 6 and 7, Earle is pulling back the curtain on her daily routine once again. In a recent interview, the digital star opened up about her holy-grail beauty products available on Amazon, the items she has relied on for years, and how her signature aesthetic is undergoing a noticeable transformation as she transitions into the autumn season.
Whether she is preparing for a red carpet appearance, a high-profile industry event, or a night out with friends, Earle’s "Get Ready With Me" (GRWM) videos have become cultural touchstones for beauty enthusiasts. During our conversation, she discussed her desert-island favorites, the shifting trends she is eager to embrace, and the classic looks she is officially leaving behind.
Alix Earle’s Personal Amazon Beauty Picks
When it comes to building a reliable makeup and styling routine, Earle relies on a carefully curated selection of products that deliver staying power and ease of use. Her top Amazon beauty recommendations reflect years of trial and error, spanning high-impact cosmetics and professional-grade styling tools.
Too Faced Better Than Sex Waterproof Mascara
For Earle, dramatic lashes are an absolute non-negotiable part of any makeup routine. Despite experimenting with numerous high-end and luxury beauty items throughout her career as a prominent creator, she continues to return to a classic favorite she first discovered during her high school years.
"This is the only mascara that I will use," Earle shares. "I discovered it in high school, and I haven’t switched it up since. Even when I get my makeup done or get glammed up, I’m always bringing my mascara. It’s my one non-negotiable product. I feel like it does a really good job of holding the curl, which is why I love the waterproof version. But it also gives you really great volume. It makes my lashes feel full and long, and they stay all night long."
Charlotte Tilbury Eyeshadow Quad – The Uptown Girl
Navigating complex eye shadow palettes can often feel overwhelming, even for seasoned beauty creators. To keep things streamlined while traveling or preparing for fast-paced events, Earle leans toward compact, user-friendly options that take the guesswork out of application.
"I love this palette because it’s smaller, so it’s easy to travel with," she explains. "I feel like I’m not the best at doing my eyeshadow, so I like that there are just four different colors. For me, when it comes to eyeshadow, keeping it simple is better. If I have a super-big palette, I’m probably getting overwhelmed and not knowing exactly what to do. I’ll usually do a little bit of a light, smoked-out, shimmery eye with it."
NYX Matte Finish Setting Spray
Longevity is a critical factor for anyone maintaining a glamorous look through long evenings and late-night events. Rather than applying setting spray strictly as a final step, Earle incorporates a strategic layering technique to lock her look into place.
"I use setting spray every time I do my makeup, and multiple times throughout the makeup process," Earle notes. "I like to do it after every layer. If I do my cream products and then my powders, I like to use setting spray in between. I feel like [this one] just melts everything into place and makes it come together. Then, of course, you have the benefit of your makeup staying on all night, which is great for me because I’m usually having a longer night."
Shark Flexstyle Glam Ceramic+ Air Styling + Drying System
Hair care is another essential component of Earle’s routine, particularly given her use of hair extensions that require careful maintenance and styling after washing. To achieve her signature voluminous blowout look efficiently, she relies on versatile multi-styling tools.
"I’ll do a variation of looks with the Shark FlexStyle," Earle says. "I really like that you have all the different tools in one, especially when I’m traveling. It’s easy to have everything I need in one place and switch out the different tools. I like to do a blowout, curled look with it. That’s either using the curling iron pieces, or I’ll use just the brush part to give my hair a nice, straight blowout after the shower because I have extensions. If I don’t blow out my hair, they dry a little curly and crazy, so I definitely like to go through the ends of my hair after I shower."
Phlur Strawberry Letter Eau de Parfum
Fragrance selection is another area where Earle has recently begun expanding her horizons. While she traditionally gravitated toward heavier, musk-based perfumes, her current collection reflects a desire for playful seasonal variety.
"I’m not usually drawn to fruitier fragrances. I always went for more of a musky type of scent," she admits. "Recently, I’ve upped my perfume collection, and I wanted to start playing around with different scents for different occasions or whatever I’m doing. I really like this one because it has that fun, fruity, fresh scent to it. I wanted a different perfume for fall and something that just smelled delicious and a little bit yummier."
Q&A
Are there any beauty trends on social media or otherwise that you’ve been loving lately?
Recently, I’ve been really liking a more matte look with my makeup, and I’ve been liking a matte lip. I just found EOS Lip Butter ($7). I actually just tried it out yesterday for the first time. I’ve been skipping lip gloss, but then my lips have been feeling so dehydrated when I go out. I wanted to find something that had a matte look but was also hydrating, and I loved it so much. That’s going to be my new go-to.
On the flip side, are there any beauty trends that you’ll skip?
Probably anything with straight, sleek, glossy hair. I usually like a little bit more texture and crunch in my hair. The bigger, the better for me. I’ve been teasing my hair a lot, too. Whatever the opposite of clean hair is, I love that.
That’s such a look. Just out of curiosity, how would you describe your current beauty aesthetic, and has it changed at all over the last few years?
I would say right now I’m really into ’60s-inspired glam mixed with ’90s-inspired glam. I’m loving it. Like I said, bigger hair… I would say it’s evolved over the past few years. I think I had a very Miami-inspired sense of glam. I was always very, very tan with platinum-blonde hair, and I’ve been trying to change it up a little bit. I’ve just been loving anything that feels a little vintage-inspired. I’ve also been really liking curling my hair inward and toward my face. I feel like that gives a little bit more of that vintage aesthetic.
Last but not least, you recently went Bambi Bronde for fall. Has it inspired you to switch up your go-to makeup look at all?
I’ve really been liking a tonal, monochromatic look, which is sort of what inspired this in the first place. I wasn’t sure if I was ever actually going to commit to the switch and try it out, but I figured fall was a fun time to experiment and try something new. I’ve really been liking things that feel bronzy and have a mix of warm and cool tones. I would say maybe a little bit more on the cool-toned side because my hair has a sort of ashy tint to it. Overall, though, I’ve really been liking a monochromatic look.
