With the massive rise in global interest in independent watch brands over the past few years, it has become increasingly difficult for enthusiasts and collectors to even begin meeting contemporary watchmakers, let alone engage in a meaningful conversation with them or handle their timepieces firsthand. For many industry observers and journalists, fielding questions regarding how to secure an introduction to a coveted independent artisan has become a weekly occurrence. No matter the approach, gaining access usually requires significant effort, networking, and patience.
Imagine, however, walking into a single room and finding Rexhep Rexhepi casually chatting with Max Büsser, standing right next to Kari Voutilainen as he examines a Jean-Claude Biver creation, while Jean Arnault takes a close look at a Trilobe timepiece. Nearby, at an adjacent table, independent watchmakers like Rémy Cools, Théo Auffret, Gaël Petermann, and Florian Bédat gather with their latest watches in hand, discussing mechanics and design in an entirely unpretentious environment. This is the reality of IAMWATCH in Singapore, an extraordinary gathering that is set to return from November 12 to 15 at the Singapore Edition.
The event, which bridges the gap between legendary masters and passionate collectors, offers an immersive experience unlike any other traditional watch fair. Having attended the inaugural iteration two years ago—an event that stands out as one of the most uniquely tailored watch fairs for true aficionados of independent horology—the appeal goes far beyond simply viewing luxury goods. For many attendees, the human element of watchmaking holds just as much fascination as the mechanical engineering itself. While acquiring the creations of major independent masters remains financially out of reach for many enthusiasts, the opportunity to converse with them, learn from their philosophies, and understand their craft firsthand creates an invaluable connection.
The event is presented by The Hour Glass, one of the world’s largest and most respected watch retailers, and is spearheaded by long-time independent watchmaking advocate and Managing Director Michael Tay. The sheer density of talent assembled for the upcoming gathering is evident simply by running through the roster of confirmed attendees. The guest list features an extraordinary who’s who of contemporary independent horology: Rexhep Rexhepi, Roger Smith, Hazemann and Monnin, Andreas Strehler, Krayon, Chopard, Daniel Roth and Gerald Genta under the Louis Vuitton umbrella, Urban Jürgensen, Gregory Proz, Jean-Claude Biver, Kari Voutilainen, Aubert and Ramel, MB&F, Petermann Bédat, Rémy Cools, Sylvain Pinaud, and Reuben Schoots, alongside numerous others. Even cultural icons and contemporary artists like Takashi Murakami are slated to be part of the vibrant atmosphere.
Unlike traditional watch weeks and major commercial trade fairs that often emphasize massive corporate booths, sprawling crowds, and rigid corporate structures, IAMWATCH offers a refreshing departure. It is fundamentally structured around a large, welcoming room situated in a dynamic city, where visitors can step inside without navigating bureaucratic hurdles or securing advance appointments. Attendees simply wait their turn to sit down and converse directly with the specific watchmaker they never imagined they would have the chance to meet.
While other global watch events remain magnificent spectacles—such as Dubai Watch Week, which continues to draw immense crowds and international acclaim—IAMWATCH provides an exceptionally low-pressure environment, particularly for introverted collectors and casual enthusiasts. The atmosphere encourages comfort, with a resort-casual dress code where attendees frequently sport double-wristed setups. Notably, visitors do not even need to wear an independent timepiece to walk through the doors; the focus remains entirely on passion, dialogue, and an appreciation for horological artistry.
Beyond the intimate seating arrangements with independent artisans and the experts from the Phillips auction team, the weekend program features a series of engaging panel discussions and talks. These sessions delve deep into the culture and future of independent watchmaking. Among the highlights is a planned conversation with several young independent watchmakers who all share a common educational background, having graduated from the same small, renowned horological institution: the Lycée Edgar Faure in Morteau, France. Such discussions raise fascinating questions about the regional cultivation of talent and whether a particular philosophy is fostered within the walls of these historic French and Swiss schools.
While the complete daily schedule of events continues to unfold, the roster of 45 announced watchmakers provides a clear indicator of the caliber of talent converging on Singapore. Even for seasoned professionals who spend their careers meeting figures across the industry, the event offers an extensive wishlist of makers to sit down with for the very first time. For watch enthusiasts, frequent travelers, and collectors looking for an unforgettable end-of-year experience, Singapore and the upcoming IAMWATCH gathering promise an unmatched celebration of independent watchmaking culture.
