What does it truly take to build an "it-girl" brand in today’s hyper-saturated fashion landscape? For Paris-based designer Marina Sinkovskiy, the founder of the cult-favorite label Du Ciel, embodying that effortless aesthetic herself has undoubtedly paved the way. One look at Sinkovskiy’s personal Instagram page makes it immediately clear that she intuitively understands the unspoken language of modern cool.
Originally hailing from Zaisan, Kazakhstan, and now firmly established in the heart of France’s fashion capital, the designer behind the internet-breaking, ultra-low-back swimsuit possesses a rare vision. She has cultivated a distinct design philosophy centered on a unique brand of sensuality—one accessed through silhouettes and fabrications that might initially challenge conventional logic, yet look undeniably magnetic on a woman relaxing by the Mediterranean or getting dressed up for an evening out in Paris.
Since launching her independent swimwear and lingerie label in 2019, Sinkovskiy has approached design with a singular mission: to deepen the intimate relationship between the wearer and their own body. Her creations often evoke a sense of long-awaited desire, bringing to life pieces that feel as though fashion lovers have been waiting their entire lives to discover them. A prime example is her viral "desire bra," an avant-garde piece masterfully crafted to mimic the delicate, translucent look and texture of fine hosiery.
This innate knack for balancing the unexpected with the wearable extends seamlessly into Sinkovskiy’s personal style ethos. Her everyday aesthetic is easy, effortless, slightly off-beat, and yet consistently magnetic. Fashion enthusiasts and industry insiders have been tracking her trajectory from the sidelines for quite some time, watching Du Ciel steadily evolve from a fresh concept into a globally recognized staple of modern luxury.
Recently, the creative force behind the brand took some time to pull back the curtain, offering a glimpse into her daily inspirations, current obsessions, and the eclectic mix of culture and entertainment keeping her anchored this month.
Where Are You From?
For any designer, geography and cultural displacement often play a subtle yet profound role in shaping aesthetic sensibilities. Sinkovskiy’s journey spans vast geographical and cultural distances, bridging her early roots with her current creative hub.
From: Zaisan, Kazakhstan.
Located in: Paris, France.
The transition from her birthplace to the epicentre of European fashion has undoubtedly informed the sophisticated yet understated European elegance that defines Du Ciel. While her designs carry a distinctly French nonchalance, they are grounded in an adventurous spirit that refuses to conform to rigid industry standards.
What’s Entertaining You?
Creativity does not happen in a vacuum, and Sinkovskiy’s current media diet reflects an appreciation for strong narratives, classic filmmaking, and literary depth. Her cultural intake bridges timeless cinema with the realities of running a modern, fast-growing fashion enterprise.
Watching: Ridley Scott’s legendary 1991 cinematic masterpiece, Thelma & Louise. The film, known for its themes of liberation, rebellion, and striking cinematic style, aligns well with a designer who champions female autonomy and bold self-expression.
Reading: Madonna in a Fur Coat by Sabahattin Ali. This classic novel of profound emotional resonance and quiet complexity speaks to an appreciation for nuanced storytelling.
Listening to: An endless stream of Google Meet calls. True to the reality of contemporary brand ownership, the glamorous aesthetic of Instagram belies the heavy operational demands, administrative coordination, and digital meetings required to run an international label.
What Are You Browsing?
When she is not deep in meetings or sketching new silhouettes for Du Ciel, Sinkovskiy’s digital habits lean toward the eclectic, the curious, and the visually refined.
Rather than scrolling aimlessly through mainstream social feeds, she can frequently be found scouring any online auction website she can unearth. Sinkovskiy harbors a genuine obsession with acquiring little trinkets and unique collectibles, hunting for objects with a past and a distinct personality.
For her cinematic fix outside of Hollywood blockbusters, she turns exclusively to MUBI. As she notes, it remains the only streaming service where she can click on a completely random film and rest assured that it will be well worth her time. When she is looking for a different kind of unscripted drama, however, her alternative viewing of choice is delightfully unexpected: court TV.
What’s A Recent Purchase You’re Loving?
Despite working at the cutting edge of luxury fashion, Sinkovskiy’s recent personal indulgences lean toward tactile pleasures and quiet moments of offline relaxation.
Among her most-loved recent acquisitions is a challenging 500-piece jigsaw puzzle featuring Hokusai’s iconic masterpiece, The Great Wave. It is an analog pursuit that offers a welcome meditative escape from the digital glow of computer screens and endless virtual meetings.
On the culinary front, her daily routine is anchored by a local luxury: a jar of rich almond cream sourced directly from Miyam, her favorite neighborhood grocery store nestled in Paris. It is these small, sensory details—from vintage auction finds and classic cinema to specialty neighborhood delicacies—that continue to fuel the imaginative world of Du Ciel.
