Florence Pugh brought her high-fashion promotional marathon for Netflix’s “East of Eden” to a triumphant close on Wednesday night, stepping out in a breathtaking custom Vivienne Westwood Couture design for the highly anticipated New York City premiere of the limited series at the historic Plaza Hotel.
The Oscar-nominated star, who has consistently turned heads throughout her latest press circuit, delivered an ensemble that was nothing short of a sartorial masterclass in sculptural proportion and British luxury craftsmanship. Pugh wore a striking chartreuse embroidered corset paired with a sleek gunmetal silk skirt, completed by a matching chartreuse bolero courtesy of the legendary British fashion house. The look expertly balanced avant-garde structure with effortless elegance, marking yet another major fashion highlight in her ongoing partnership with the brand.
The design itself was an exercise in architectural tailoring. While the corset was tightly structured and meticulously fitted to Pugh’s body to create a sharp, defined silhouette, the matching bolero added equal measures of volume and dramatic height without appearing exaggerated. The cropped jacket kept in perfect proportion with the actress’ frame, harmonizing seamlessly with the sweeping lines of the skirt below.
The gunmetal silk skirt carried the form-fitting theme down the length of Pugh’s figure before culminating in a subtle yet effective trumpeted element. The hem flared out gracefully into a short train, trailing softly behind the actress as she walked the red carpet and posed for photographers outside the iconic Midtown Manhattan venue.
To elevate the striking color palette and avant-garde silhouette, Pugh accessorized with exquisite high jewelry from Bulgari, adding an unmistakable layer of sparkle to the evening. The actress wore a signature Tubogas choker necklace paired with a bold pop ring, pieces that highlighted her ongoing and close relationship with the esteemed Italian luxury jewelry and fashion house, for which she has served as a global ambassador since May.
Pugh’s beauty look was crafted to complement the theatrical flair of her Vivienne Westwood ensemble. Her hair was styled by Hyungsun Ju, who tousled her locks into soft curls worn up in an intricate, sophisticated updo. Meanwhile, makeup artist Alex Babsky leaned into a dramatic yet refined aesthetic, highlighting Pugh’s features with bold brows, brightly lined eyes, and a understated soft lip.
The entire visual narrative of the evening—and indeed, the entire press tour—was curated by celebrity stylist Rebecca Corbin-Murray. Known for her work with other major style icons such as Simone Ashley and Gemma Chan, Corbin-Murray has played an instrumental role in solidifying Pugh’s status as a modern red carpet force to be reckoned with.
A review of Pugh’s broader promotional wardrobe for “East of Eden” reveals that her choice of Vivienne Westwood designs served as a defining thread throughout the campaign. Her journey with the label began earlier in the month at the 2026 Emmy Awards on September 14, where she commanded attention in a dreamy yet striking lilac tulle dress. From there, Pugh leaned heavily into Westwood’s signature punk sensibility, historical references, and uncompromising structure, while also mixing in thoughtfully curated pieces from major houses like Rodarte, Dior, Chloé, and Erdem over the course of the press tour.
Beyond the fashion spectacles, the Netflix project itself represents a major milestone in Pugh’s television career. In the limited series, Pugh stars alongside fellow acclaimed actors Christopher Abbott and Mike Faist. The project is an adaptation of John Steinbeck’s seminal 1952 American novel “East of Eden,” brought to the screen by showrunner and writer Zoe Kazan.
The sweeping narrative explores the complex dynamics of the Trask family across generations, diving deeply into themes of generational trauma, free will, and the eternal human struggle to understand the dual nature of good and evil. With Kazan at the helm as writer and showrunner, the adaptation has generated significant buzz since entering development. Following its star-studded premiere at The Plaza Hotel, the limited series is now officially available to stream globally on Netflix, bringing Steinbeck’s classic literary masterpiece to a new generation of viewers.
