MILAN — As the holiday season rapidly approaches, luxury digital commerce platform Mytheresa and legendary Italian fashion house Dolce & Gabbana are once again joining forces to ensure their discerning global clientele is prepared for the most celebratory time of the year.
On Wednesday, the luxury multibrand digital platform, operated by LuxExperience, and the iconic Italian design duo will officially unveil the second chapter of their ongoing Dolce & Gabbana x Mytheresa holiday capsule collection. The release marks the continuation of a fruitful, multi-year creative partnership that has consistently pushed the boundaries of digital luxury retail and experiential fashion marketing.
Reflecting on the longevity and evolution of the alliance, Francis Belin, chief executive officer of Mytheresa, highlighted the deep historical ties between the two entities.
"Dolce & Gabbana was one of the first luxury houses with which we developed an exclusive capsule, and since 2017, our partnership has grown into a truly special relationship, with more than 10 collections created together," said Belin. "What has always inspired us is the house’s unique ability to translate its creative vision into something deeply connected to a place, its culture and a particular moment in time."
Belin noted that past collaborations have frequently broken traditional retail molds by integrating immersive, location-specific cultural experiences. He recalled a memorable collection presented with a live runway show in Portofino’s scenic Piazzetta, which featured a "truly theatrical finale as the models boarded boats and sailed out of the harbor against the backdrop of live music, including a tenor performing iconic Italian songs, and each moment captured the essence of Italian glamour."
Additional destination-driven initiatives have taken place across Italy’s most glamorous locales, including Capri, Taormina, and, most recently, Sardinia’s Porto Cervo at the luxury Hotel Cala di Volpe.
"These events are an integral part of our partnership: they allow us to go beyond the collection itself and create meaningful experiences that connect our customers with the brand and the places that inspire it," Belin explained. "Ultimately, we have built more than a product collaboration; we have created a shared world of exclusivity, culture and experiences, which is what makes this partnership so enduring."
When asked about the foundational elements driving such a long-standing and successful collaboration, Stefano Cantino, co-CEO of Dolce & Gabbana, pointed to a mutual respect for each partner’s distinct expertise and market positioning.
"The strength of the relationship comes from a clear understanding of the respective role of each partner," Cantino said. "Dolce & Gabbana brings a distinctive and highly recognizable creative identity, while Mytheresa combines a deep understanding of its luxury customer with the ability to curate and position the brand within its global platform."
Inside the Exclusive Holiday Capsule Collection
Designed specifically with the festivities of late autumn and winter in mind, the new womenswear capsule vividly expresses the fashion house’s signature tailoring expertise and unmistakable aesthetic codes. The lineup centers around unapologetically feminine looks tailored for high-end celebrations, featuring sculptural minidresses, dramatic floor-length gowns, and voluminous evening skirts that capture the eye.
The holiday narrative comes alive through sparkling metallic accents and celestial starry motifs that illuminate a sleek halter dress, a sophisticated pajama pantsuit, and a sheer chiffon gown finished with billowing sleeves. Additionally, fine craftsmanship shines brightly through meticulously applied sequins on a short sleeveless dress, framing the collection through a distinctly festive lens.
To complete the seasonal wardrobe, the collaboration includes a curated range of structured handbags, sparkling evening clutches, statement chokers, coordinating earrings, and strappy sandals. Embellished stilettos—many of which feature the brand’s signature star motif—round out the offering, ensuring that every element of the holiday ensemble is covered from head to toe.
Belin emphasized that Dolce & Gabbana represents an ideal partner for Mytheresa because the brand embodies a very specific, highly romanticized vision of Italy.
"It embodies its beauty, its sensuality, its celebration and its instinctive appreciation for the pleasures of life," Belin said. "These values resonate deeply with Mytheresa, where we believe luxury should be about more than acquiring something beautiful; it should also evoke an emotion and create a lasting memory. There is a natural affinity between the house’s unmistakable identity and our approach to curation, exclusivity and highly personalized customer experiences."
Sustained Success and Shared Ambitions
Market reception for the ongoing collaboration has remained overwhelmingly positive. Cantino noted that the partnership’s continuity is a direct testament to its ongoing relevance within an increasingly crowded luxury market.
"The response has been consistently positive over the years and the continuity of this partnership demonstrates its relevance," Cantino remarked. "Mytheresa.com combines global reach with deep customer knowledge and a highly focused approach to curation. For Dolce & Gabbana, this provides the right environment to develop exclusive projects that remain true to the brand while engaging a highly relevant international luxury audience."
According to Belin, Mytheresa customers are continually drawn to Dolce & Gabbana’s recognizable Italian spirit, its bold femininity, and its consistent ability to make every garment feel genuinely special.
"They value the house’s distinctive codes, exceptional craftsmanship and expressive designs, particularly when translated into exclusive creations," Belin observed, adding that he sees tremendous potential for future growth by continuing to build immersive experiences that expand across womenswear, menswear, kidswear, and home collections.
Targeting an international luxury consumer who is already deeply familiar with the brand and "expects both consistency and exclusivity," Cantino acknowledged that the primary creative challenge lies in maintaining brand coherence while introducing fresh concepts.
"The challenge is therefore to remain coherent on our identity while continuing to offer something distinctive," Cantino explained. "With this new capsule collection, we have worked around this idea, translating the Dolce & Gabbana codes into an unexpected proposition conceived for the festive season."
This holiday chapter builds directly upon momentum established late last year, following a celebratory launch event at Casa Cipriani in New York last November. Belin noted that Mytheresa intends to "continue to build on our shared ambition to create something truly special for our customers, extending the magic of this collaboration beyond the summer season and into the most celebratory time of the year."
To support the global digital launch of the collection, the capsule will be accompanied by a dedicated editorial story featuring model Paola Manes, captured through the lens of photographer Lukasz Pukowiec.
