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Amazon and Retail Rivals Double Down on Paid Loyalty Programs as Alexa+ Drives Prime Growth

Published: September 4, 2026 Source: Retail Dive / CX Dive Author: Bryan Wassel The retail industry’s fierce competition for customer loyalty reached a new milestone as major players…

Wednesday, August 12, 2026 | 2:36 PM

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Amazon and Retail Rivals Double Down on Paid Loyalty Programs as Alexa+ Drives Prime Growth

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