After enduring 23 grueling seasons in the National Football League, Tom Brady understands better than almost anyone the physical toll that professional athletics—and everyday life—can take on the human body. Decades of hits, throws, training sessions, and travel left the legendary quarterback intimately familiar with muscle soreness, joint stiffness, and the constant need for physical restoration. While stress and physical fatigue affect individuals far beyond the professional gridiron, the seven-time Super Bowl champion believes that elite-level recovery should no longer be exclusive to elite athletes.
To bridge that gap, Brady has partnered with body intelligence and robotics company Aescape to launch an entirely new massage protocol. Powered by the brand’s fully automated robotic massage system, the newly unveiled program is modeled directly after the rigorous bodywork and recovery routine that allowed Brady to prolong his historic career well into his mid-40s.
"We created something that’s totally unique," Brady said in an interview with Robb Report. "The world’s never seen it, and I’m so excited that we can finally bring what I learned in terms of my ability to, you know, live my dream and my career for as long as possible through a lot of recovery techniques."
The specialized deep-tissue session lasts for 30 minutes and draws directly on Brady’s extensive time spent with his longtime body coach, Alex Guerrero, who helped shape the quarterback’s recovery regimen throughout his tenure in the NFL. Alongside a team of licensed therapists and trainers, the collaborative effort behind the new protocol aimed to create a standardized, highly effective routine focused on releasing tension, stiffness, and chronic muscle restrictions. The ultimate goal of the session is to allow the human body to move with ease, accelerate recovery times, and maintain long-term pliability while providing an invigorating, feel-good experience.
The automated massage sequence is designed to follow a precise anatomical path. It begins at the ankles, systematically working its way up through the calves, hamstrings, glutes, and lower and upper back. Users can expect a firm, deep-tissue pressure right from the start, though the intensity can be easily adjusted to suit individual preferences. According to the brand, this firmness is essential to the overall experience, featuring specialized strokes that focus specifically on where muscles attach to bones and joints.
Achieving the right balance of duration, pressure, and stroke mechanics was imperative to the development process, according to Brady. Above all, consistency is highlighted as the most critical feature of the automated system. Each time a user undertakes the program—regardless of which Aescape location they visit around the world—they can expect the exact same calibrated treatment without variation, establishing a reliable baseline that is often missing from traditional human-delivered massage therapy.
Brady and the Aescape product team spent an entire year refining the program to ensure it met the highest standards of athletic recovery. "He wanted the Brady Protocol to be right, so he worked through every detail with our team, the pressure, the speed, where each stroke lands, until it was," said Frank Britt, Aescape’s CEO, in an email statement. "That dedication is what gives it real value. It’s also a clear picture of where we’re headed: recovery as an intelligent, consistent practice that every body can build into everyday life."
That rigorous development process involved undergoing 17 distinct rounds of testing before the program was deemed ready for public deployment. These iterative working sessions were dedicated to perfecting the protocol’s overall intensity and sequence, establishing a precise pace and order that devotes an optimal amount of time to each targeted muscle group.
Replicating the nuanced feel of human hands through automated technology was no small feat, but Brady believes the engineering team successfully captured the essence of professional bodywork. "It’s a lot of work to try to replicate the human touch, and humans are amazing at what they can do," Brady noted. "लेकिन At the same time, it’s amazing what you can do with the robots as well. And trying to mimic [humans] to as close a degree as possible right now, I think we nailed it."
Beneath the physical mechanics, the technology driving Aescape relies on advanced real-time body mapping, physical artificial intelligence, and sophisticated robotics. This technological architecture is designed to tailor each session specifically to the individual lying on the table. Over time, the software learns the user’s unique anatomical proportions and personal pressure preferences, building intelligently upon the data and progress captured during previous sessions.
For Brady, the introduction of this protocol stems from a profound evolution in his personal wellness journey—and a desire to democratize access to high-level physical care.
"It’s for the masses. It’s for everybody. I mean, I think that’s the point," Brady explained. "I got into health and wellness 15 years ago… and what I was thinking about back then was the very typical way of health and wellness and medicine for a long time, which was: ‘Let’s just do whatever I want and then whenever I get sick I’ll figure it out.’"
Over time, that reactive mindset underwent a fundamental shift. "I started to take the approach like as a player: ‘Well, I don’t ever want to get hurt, so what do I need to do in order to not get hurt? And then when I do get hurt, how can I minimize the downtime as best as possible?’" By answering those questions through his collaboration with Guerrero, Brady realized that a proactive, preventive philosophy was the ideal way to navigate daily life—a standard he believes anyone pursuing a healthy lifestyle should adopt.
Individuals looking to integrate this next-generation recovery tool into their personal regimens can access the Brady Protocol starting today. The automated sessions are rolling out across Aescape’s expanding network of locations, as well as through its prominent hospitality and wellness partners, including luxury properties and fitness institutions such as Four Seasons, Equinox, and Marriott. Sessions are priced starting at $39, a cost that Brady views as a modest investment for significant long-term physical dividends.
"If you make that commitment, you’ll realize that this investment of your time, of your energy, of your money, is exactly what you want because this is going to keep you from feeling old, from feeling tired, from feeling restless," Brady said. "This is going to be the best recovery tool on the planet. I have no doubt about it."
