What does it truly take to build an "it-girl" brand in today’s hyper-saturated fashion landscape? For Marina Sinkovskiy, the founder of the Paris-based luxury label Du Ciel, embodying that exact effortless aesthetic herself is a compelling place to start. A quick glance at Sinkovskiy’s personal Instagram grid makes it immediately apparent that she instinctively understands the elusive codes of contemporary cool.
Originally hailing from Zaisan, Kazakhstan, and now based in the global style capital of Paris, the designer has steadily captured the attention of the fashion world. She is the creative force behind Du Ciel’s viral, ultra-low-back swimsuits and boundary-pushing lingerie pieces that have taken social media by storm. Sinkovskiy possesses a rare knack for recognizing the underlying sensuality of silhouettes and fabrications—choices that might initially seem counterintuitive on paper, yet translate into absolute perfection when worn by a woman lounging on a sun-drenched beach or preparing for an animated evening out.
Since launching her independent swimwear and lingerie label in 2019, Sinkovskiy has approached design with a singular, intimate mission: to deepen the relationship between the wearer and their own body. She dreams up garments that feel like items you have unconsciously waited your entire life to discover, such as her signature "Desire" bra, meticulously crafted to mimic the delicate, translucent appearance of vintage stocking material.
This distinct design intuition extends seamlessly into Sinkovskiy’s personal wardrobe ethos. Her style is characterized by an effortless, slightly off-beat sensibility that remains unmistakably and intensely glamorous. For quite some time, style enthusiasts and industry insiders have watched from the sidelines as Du Ciel has evolved from an underground darling into a globally recognized cult favorite.
Recently, the creative director pulled back the curtain on her daily life, sharing a glimpse into the art, media, and little luxuries she is currently keeping tabs on.
Where Are You From?
While her creative endeavors are firmly rooted in the chic avenues of Paris, France, Sinkovskiy’s journey began thousands of miles away. She was born in Zaisan, a remote and picturesque town situated in eastern Kazakhstan, an upbringing that provides a fascinating contrast to her current life as a high-end designer in one of Europe’s most bustling fashion hubs. The juxtaposition between her expansive, natural roots and the refined urbanity of her Parisian studio undeniably informs the unique textural contrasts and global perspective found within Du Ciel’s collections.
What’s Entertaining You?
When Sinkovskiy isn’t busy sketching new swimwear lines, managing production, or steering the creative direction of her burgeoning empire, her cultural diet remains rich and varied. For cinematic inspiration, she finds herself drawn to the enduring, rebellious spirit of Ridley Scott’s 1991 cinematic masterpiece, Thelma & Louise, a film that famously celebrates female autonomy, escape, and high-octane style.
In terms of literature, Sinkovskiy is currently turning the pages of Madonna in a Fur Coat, the celebrated novel by Turkish author Sabahattin Ali that explores deep themes of quiet longing, human complexity, and transformative romance. However, balancing artistic pursuits with the realities of running an international brand means that a substantial portion of her auditory landscape is filled with a much more modern, corporate soundtrack: an endless, looping stream of Google Meet calls.
What Are You Browsing?
Sinkovskiy’s digital habits reflect an eclectic curiosity that stretches far beyond conventional shopping or social media scrolling. When she has a spare moment to browse the internet, she can frequently be found scouring any online auction website within reach. She describes herself as entirely obsessed with tracking down rare little trinkets and unique collectibles that carry history and character.
For her moving-image fix, she turns almost exclusively to MUBI. For the designer, the curated streaming platform serves as a reliable sanctuary where she can click on a completely random, independent film with the absolute certainty that it will be a worthwhile viewing experience. On nights when she is looking for a different kind of unscripted drama, however, Sinkovskiy admits to indulging in a rather unexpected television genre: court TV.
What’s a Recent Purchase You’re Loving?
Despite designing some of the most sought-after luxury garments in contemporary fashion, Sinkovskiy finds joy in the simple, tactile pleasures of everyday life. Among her favorite recent acquisitions is a challenging 500-piece jigsaw puzzle featuring Hokusai’s iconic masterpiece, The Great Wave off Kanagawa, offering a quiet, meditative diversion from the fast-paced demands of the apparel industry.
On the culinary front, her current daily indulgence comes straight from her neighborhood in France. She has been thoroughly enjoying the artisanal almond cream sourced from Miyam, her absolute favorite local grocery store nestled in Paris, proving that the designer’s refined taste extends seamlessly from the runway to her pantry.
