Just in time for the upcoming holiday season, Meghan Markle is giving her followers and lifestyle enthusiasts plenty of new reasons to celebrate. Her lifestyle brand, As Ever, has officially launched its Holiday Collection: Chapter Two, marking a major milestone for the enterprise: the introduction of its very first homeware line. The latest seasonal drop officially became available to shoppers, following a week-long social media rollout that steadily built anticipation across the brand’s digital platforms.
The highly anticipated collection made its official debut on October 22, introduced through a festive social media post. The launch video featured Markle gracefully moving through a warmly lit home, lighting candles, arranging holiday displays, and meticulously setting dining tables to evoke a cozy, welcoming seasonal atmosphere. Accompanying the video was a caption that set the tone for the new drop: "The Holiday Collection: Chapter Two is here. Something for everyone on your list, from thoughtful gifts to seasonal favorites made for sharing."
From the outset, it was clear that Chapter Two was designed to broaden the scope of the lifestyle brand well beyond its initial offerings. In subsequent updates, As Ever provided a closer look at one of the standout centerpieces of the new homeware range: a sophisticated blue-and-white tea set. Designed to elevate daily routines into leisurely rituals, the collection brings the brand’s signature Trellis pattern to life using classic blue-and-white porcelain. The set includes a matching teapot, teacup, and saucer, crafted specifically for quiet afternoons, slow mornings, and generous pours shared with loved ones.
Beyond the introduction of porcelain homeware, the holiday collection also focuses heavily on sensory experiences, expanding two of the brand’s most popular signature fragrances, No. 084 and No. 519. Previously enjoyed exclusively in the form of poured candles, both beloved scents have now been re-engineered for home ambiance in the form of room sprays and reed diffusers. This expansion allows consumers to layer fragrances throughout their living spaces, creating a consistent and inviting aroma for holiday gatherings. Furthermore, the brand introduced an entirely new seasonal formulation: a Signature two-wick holiday candle. Expertly blended, the candle features rich, comforting aromatic notes of crisp white pine, invigorating juniper berry, luxurious cashmere, and warm clove, capturing the quintessential essence of wintertime warmth.
In a thoughtful touch that acknowledges the entire household, As Ever has also designed its very first product tailored specifically for the four-legged members of the family. Joining the lifestyle and home goods is a playful, squeaky dog toy meticulously shaped to mirror the brand’s iconic and recognizable raspberry spread jar, ensuring that pets are not left out of the holiday gifting experience.
The rollout of Chapter Two was orchestrated as a deliberate daily tease, with Markle providing subtle hints and visual previews across her channels in the days leading up to the launch. On October 19, she shared a short video teaser on social media, accompanied by the promise that "A little more holiday magic is on its way."
The momentum continued on October 20 when she unveiled several snapshots showcasing select pieces from the upcoming collection, writing to her followers, "There’s more to unwrap." The anticipation reached its peak on October 21 with one final teaser proclaiming, "The countdown is on."
With the countdown now officially concluded, all the new homeware items, expanded fragrances, home diffusers, and pet accessories are available for purchase directly through the official As Ever website.
