In a major shake-up within the food-delivery and e-commerce landscapes, Amazon has named Uber Eats as its official restaurant delivery partner for Prime members across the United States. The strategic move effectively brings an end to Amazon’s long-standing partnership with Grubhub, altering the perks landscape for millions of shoppers and deepening an already expansive corporate relationship between Amazon and Uber.
Under the terms of the new partnership, which was announced on Thursday, Amazon Prime members will be able to seamlessly order food from Uber Eats directly through the main Amazon.com website as well as the Amazon Shopping app. Crucially, the companies noted that Prime members will not be required to create a separate Uber account to utilize the service, and they will enjoy a waived delivery fee on any restaurant orders exceeding $25.
To help kickstart the newly formed initiative and encourage customer adoption, Amazon and Uber are sweetening the deal by offering Prime members $20 off their first two orders of $25 or more during the initial two-week rollout period. This promotional pricing serves as the latest in a series of added benefits designed to demonstrate ongoing value to subscribers who pay the annual or monthly fee for Amazon Prime.
The shift means the conclusion of Amazon’s commercial agreement with Grubhub, which previously granted Prime members access to the Grubhub+ subscription tier. An Amazon spokesperson confirmed that the partnership ends on Thursday, explaining that the e-commerce giant continuously evaluates its third-party offerings to identify opportunities to provide an even better restaurant delivery experience for its vast consumer base.
A spokesperson for Grubhub also confirmed the termination of the agreement. While active Prime members can no longer place new orders through Amazon.com or the Amazon shopping application, those who had already activated their Grubhub+ memberships prior to the change will still be permitted to use those specific memberships through December 31, 2027.
This new alliance significantly deepens an already extensive relationship spanning multiple industries between Amazon and Uber. The two corporate giants already share existing agreements covering cloud computing infrastructure, autonomous vehicle technology through Zoox, and the integration of Uber Eats functionality directly into Amazon’s AI-powered Alexa+ assistant ecosystem.
For Amazon, replacing Grubhub with Uber Eats brings to a close a partnership that began with high ambitions. Amazon initially struck a deal with Grubhub back in 2022, offering U.S. Prime members a complimentary Grubhub+ subscription as a perk to drive both subscriber retention and food delivery engagement.
Two years later, Amazon expanded its commercial agreement, turning the free Grubhub+ membership into an ongoing, permanent offer for its Prime subscribers. Around that same time, the e-commerce titan also reached a deal with Grubhub’s then-owner, Just Eat Takeaway.com, which allowed Amazon to increase its equity stake in the food-delivery company to as much as 18 percent.
That performance-based agreement, structured to renew annually, included provisions where Amazon could receive warrants representing an additional stake in Grubhub if certain milestones were met. However, the dynamics of that relationship shifted rapidly. Just months after the expanded deal was announced, Just Eat Takeaway revealed plans to sell Grubhub to Wonder. According to Just Eat Takeaway’s annual financial report, Amazon chose to cash out on its outstanding exercisable warrants in December 2024.
While Amazon’s equity ties and specific perks began to unravel, the commercial partnership between Amazon and Grubhub managed to limp forward until Thursday’s announcement formally closed the chapter on their delivery collaboration.
By pivoting to Uber Eats, Amazon secures a powerful partner with massive infrastructure and global reach, while Uber gains direct, frictionless access to Amazon’s massive base of loyal Prime members in the United States. As the two companies roll out the integrated experience across Amazon’s digital storefronts and smart home devices, the landscape of digital commerce and food delivery enters a new phase of consolidation.
