Published: 15:24 BST, 21 September 2026 | Updated: 15:25 BST, 21 September 2026
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This summer, Olivia Attwood has been hard to miss across our social media feeds. From launching her brand-new drinks venture, Savano, to finally hard-launching her high-profile relationship with television personality Pete Wicks, the star has commanded a constant presence in the headlines and across digital platforms. Her energetic summer has kept fans and media outlets alike gripped as she balances a growing business empire with her public personal life, cementing her status as one of the most prominent fixtures in British entertainment today.
Now, all attention is turning from her entrepreneurial ventures and romance to her signature tresses as she fronts Beauty Works’ impressive new straighteners range. The high-profile campaign places Olivia right at the forefront of the beauty industry, showcasing a sophisticated look that highlights the brand’s latest technological advancements in hair care and styling. It is a natural fit for the star, who has long been celebrated for her polished aesthetic, flawless glam, and ability to effortlessly set trends across social media platforms where millions of followers track her every move.
In taking on this major beauty campaign, Olivia is notably following in the footsteps of fellow Love Island alumna and successful businesswoman Molly-Mae Hague. Molly-Mae, 27, has famously enjoyed a long-standing and highly lucrative relationship with Beauty Works, releasing several record-breaking collaborative hair extension collections and styling tools that dominated the market. The parallel between the two reality television stars highlights a distinct career trajectory within the entertainment industry, where successful alumni transition seamlessly from television screens into major commercial powerhouses, commanding lucrative endorsement deals with leading beauty brands.
Furthermore, this is not the first time Olivia has mirrored Molly-Mae’s professional milestones. Olivia also previously followed in Molly-Mae’s footsteps by serving as a high-profile brand ambassador for beauty giant Lookfantastic. During that tenure, Olivia curated special edits, promoted top-tier cosmetics, and connected directly with beauty enthusiasts, proving her immense commercial viability and establishing her credibility within the competitive beauty and wellness sector. Her latest partnership with Beauty Works further cements her status as a trusted and influential voice in the beauty landscape, capable of driving massive consumer interest and translating her digital reach into tangible retail success.
At the heart of this new campaign is the Beauty Works Iconic Straightener, a tool that has been heavily re-engineered to deliver enhanced styling efficiency for modern consumers. The upgraded device features an extended plate design that allows significantly more hair to be styled in every single pass, helping to drastically reduce overall styling time while simultaneously improving user control. This thoughtful engineering addresses one of the most common pain points for consumers—minimising the time and effort required to achieve a sleek, professional look at home without compromising on the quality of the final result.
Beyond its physical design improvements, the tool incorporates cutting-edge technology aimed at protecting and enhancing hair health. Featuring advanced ceramic and tourmaline-coated plates, the updated straightener is engineered to distribute heat evenly across every section while actively releasing negative ions. This crucial technological feature works to minimise unwanted frizz, boost natural shine, and create a noticeably smoother, glossier finish across all hair types, whether the user has naturally fine locks, thick coils, or coarse textures.
Moreover, the upgraded Icon Straightener has been designed with precision temperature control and intelligent heat technology. These integrated features ensure consistent styling performance from the roots to the ends while carefully protecting the structural integrity of the hair. This makes the tool exceptionally versatile and ideal for both natural hair and hair extensions—a particularly important consideration for Olivia, who is widely known for her glamorous, voluminous locks and frequent use of high-quality extensions. By combining professional-grade performance with advanced hair protection, the new range looks set to become an essential staple for beauty enthusiasts eager to replicate salon-quality results as the seasons change.
