After years of successfully dressing its dedicated customer base in effortless, trend-setting apparel, Los Angeles-based fashion brand Reformation is officially turning its creative attention to residential interiors. Marking its inaugural venture into home furnishings, the sustainable fashion powerhouse has announced a high-profile collaboration with French rugmaker Les Éditions de Tapis. This partnership brings the distinct, whimsical interior design language that has long defined Reformation’s physical retail spaces directly into private homes, allowing consumers to translate the brand’s signature aesthetic from their wardrobes and closets to their living room floors.
For quite some time, shoppers stepping into Reformation’s brick-and-mortar storefronts have admired the carefully curated environments, frequently stopping to take in the unique floor coverings that anchor the boutiques. These rugs, crafted by Thomas Coccimiglio, the founder of Les Éditions de Tapis, have quietly served as a foundational element of the brand’s retail interior design strategy. According to Lauren Caris Cohan, Reformation’s chief creative officer, the admiration for Coccimiglio’s work runs deep within the company. His craftsmanship is described as entirely unparalleled, with every piece produced by Les Éditions de Tapis functioning as a genuine work of art that effortlessly balances a sense of high-end luxury with an underlying touch of playfulness.
The distinctive patterns, unexpected artistic details, and charming motifs of these retail rugs gradually became an inseparable part of the physical shopping experience. Over the years, this prompted a steady stream of inquiries from customers eager to know where they might acquire identical pieces for their own living spaces. Those persistent customer requests eventually catalyzed a formal dialogue between the two brands, planting the seed for a dedicated collection engineered specifically for residential interiors. What began as ambient store decor has now blossomed into a commercial home collection designed to bring that exact spatial magic into domestic environments.
Working in close collaboration, Lauren Caris Cohan and Thomas Coccimiglio developed a tightly curated capsule consisting of nine limited-edition, made-to-order designs. The collection successfully marries the sophisticated decorative traditions typically associated with classic Parisian interiors with the more relaxed, sun-washed sensibility characteristic of Los Angeles style. Rather than taking literal motifs from Reformation’s clothing lines and simply stamping them onto floor textiles, the resulting collection thoughtfully translates the broader fashion philosophy of the brand into the medium of interior design.
The aesthetic vocabulary of the collection relies heavily on restraint and charm. Delicate palm trees, majestic swans, and other figurative motifs are set against softly colored backgrounds, frequently framed by intricate decorative borders that evoke the feel of antique textiles and heirlooms. Instead of filling every available square inch of the canvas with heavy patterns, many of the rugs intentionally incorporate generous areas of open space. This thoughtful design choice allows individual illustrations and hand-drawn elements to stand out, ensuring the floor coverings act as subtle focal points rather than overwhelming a room.
The creation of each rug is a labor-intensive journey that begins long before any material is knotted. Every piece starts as an original hand-drawn design, capturing a sense of organic fluidity and artistic intent. Once finalized on paper, the designs are meticulously hand-knotted by skilled artisans located in India and Nepal. This traditional production process honors centuries-old rug-making techniques while simultaneously serving modern, contemporary aesthetics. The intersection of heritage craftsmanship and current design sensibilities results in pieces that feel both timeless and remarkably fresh.
For Cohan and the broader design team at Reformation, this strategic move into home goods is viewed less as a dramatic pivot into an entirely new commercial category and more as a natural extension of the distinct design language the brand has carefully cultivated across its global retail stores and seasonal clothing collections. The company has always been remarkably intentional about crafting physical environments that reflect its core identity in ways that feel both subtle and delightful. Like the brand’s popular dresses, knitwear, and tailoring, there is an inherent sense of ease and sophisticated elegance woven into the rugs, underscored by that signature wink of humor that Reformation fans have come to know and love.
The Reformation x Les Éditions de Tapis collection is now available for purchase exclusively online through the brand’s official website, with retail prices starting at $1,000. To bridge the gap between digital shopping and tactile evaluation, physical material swatches of the nine designs are on display at select Reformation brick-and-mortar store locations, allowing prospective buyers to experience the quality of the craftsmanship firsthand before placing their made-to-order requests.
