The partnership was born out of a shared appreciation for Brent’s distinct aesthetic. Cyrus Loloi, principal of Loloi, noted that his company has long admired the designer’s work, describing it as grand and elegant while maintaining a vital sense of warmth and history. This unique combination made the collaboration a natural fit for the brand. Furthermore, Loloi sought to introduce something original to an oversaturated marketplace, recognizing Brent’s rare ability to reinterpret architecture, art, and history in a way that feels utterly fresh and relevant to modern living.
Rather than relying purely on fleeting trends, the collection draws profound inspiration from monumental architectural movements and historical eras. References to the pioneering modernism of Mies van der Rohe, the classical permanence of ancient Rome, and the intricate details of Gothic stonework heavily influence the designs within the collection.
Brent explained that he was particularly drawn to the language of architecture and the fascinating interplay between structural rigidity and soft, tactile materials. He sought to pull lines, proportions, and repetitive motifs from historical structures and allow them to be transformed into something entirely new through the meticulous making process. The resulting pillows reference the delicate embroidered linens of the past, while the rugs translate rigid stone and steel into soft, inviting floor coverings.
The collaboration represents a true creative union, merging Brent’s visionary perspective with Loloi’s advanced understanding of rug construction, fiber blending, and weaving techniques. The collection brings sculptural silhouettes, carved details, and sophisticated geometric patterns to life through a diverse array of fabrication methods. These include hand-tufted wool, hand-loomed blends, hand-woven jute, intricate hand-knotted rugs, and durable power-loomed designs specifically engineered to withstand high-traffic residential and commercial areas.
Among the standout pieces in the expansive line, one particular pattern has captured the unanimous enthusiasm of both the designer and the manufacturer. Both Brent and Cyrus Loloi point to the Obelisk pattern as their personal favorite from the entire collection.
Cyrus Loloi highlighted the unique character that the pattern brings to a space, noting that the notched corners, directly inspired by Art Deco architecture, elevate what might otherwise be a simple wool rug into a sophisticated statement piece. Brent echoed this sentiment, revealing that variations of the Obelisk design have already found their way into multiple rooms within his own home. He explained that a notched edge has long been one of his favorite architectural details to incorporate into stone surfaces, countertops, and door frames, making it a natural progression to bring that same tactile detail down to the floor. According to Brent, it is a simple design addition, but one that fundamentally impacts the overall tone and atmosphere of a room.
The Jeremiah Brent x Loloi collection is now available for purchase through the official Loloi website and select online retailers, offering design enthusiasts a way to bring architectural history and tactile warmth into their homes.
